3.1 Phillip Lim Flagship Boutique

I hope everyone had a wonderful weekend! We'll start off the week with the new 3.1 Philip Lam Flagship Boutique in LA!


The new 3.1 Phillip Lim Flagship Boutique, designed by Giancarlo Valle and PARA Project, is located near the Melrose shopping neighborhood in Los Angeles, California. The 3.1 Phillip Lim transforms the former 450 square meter auto shop into a flowing interior.

The boutique incorporates the thick, heavy-appearing walls into the existing building as the large space opens itself into four small niches. Above is a single, continuous light-diffusing membrane appearing to float above making for a soft, intimate feeling with its use of light.





The pyramidal texture on the curving wall has the appearance of being a hard rigid surface but is actually soft to the touch, creating a sensation of being both hard and soft. The smaller niches are each lined with different materials which include; wallpaper, Spanish cork, leather herringbone and bamboo. These materials create a variety of tactile elements for the clothing to be displayed.

Photos by Iwan Baan.